BibliOh!

Art direction, branding, and full catalog design for BibliOh!, a French reading and audio initiative supported by the Institut Français du Liban and the French Embassy in Lebanon, in partnership with Hachette Antoine, Les Éditions Stephan, and Librairie Orientale. The project granted local publishers the exclusive right to print and distribute 52 French literary titles identical to the original editions, with localized branding integration. Each title was co-published under French approval, ensuring design fidelity while incorporating partner identities. Beyond print, BibliOh! expanded into a digital audio platform and mobile app, giving young readers access to immersive French audiobooks and learning experiences. I developed the entire visual identity system, including the logo, catalog, promotional materials, and branded items (tote bags, bookmarks, launch visuals). The creative direction blends cultural authenticity with a contemporary digital aesthetic, centered on the concept “le français à ma portée” — French within reach. Deliverables: Logo and brand identity, full catalog design, print and digital materials, audio app visuals, and promotional collateral (bookmarks, tote bags).